Back in October 2009, Kiwi turned Londoner, Belinda Hay opened her first salon on Redchurch Street. For almost a decade, the Painted Lady hairdressers Shoreditch, stood as a beacon of individuality on a rapidly changing street.  Thanks to small businesses like hers, the street was on the up, but with that success came an influx of chain stores. The vibe that had attracted Belinda in the first place had gone. That’s when she knew it was time for something new.

 

In 2019, Belinda decided to open the next phase of the salon, Paint…